Digital Analytics Lead
Job ID: 2008969
Aree professionali: Sales & Marketing
Categoria: Salaried
Aree professionali: Sales & Marketing
Categoria: Salaried
Località: Auburn Hills, MI
48326, US
Data di pubblicazione: April 4, 2025
Brand: FCA Group
48326, US
Data di pubblicazione: April 4, 2025
Brand: FCA Group
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Panoramica posizione
Qualifiche
The Digital Analytics Lead works independently or in conjunction with other team members in the planning and execution of reporting and analysis across Stellantis’ US Brand Tier 1 and Dealer Digital program comprised of dealership websites, digital advertising, shopping tools, lead generation and lead follow-up. The Digital Analytics Lead manages all aspects of analysis, ensuring that measurement plans align with strategic requirements while delivering key insights and recommendations to create a holistic view of performance and optimization opportunities. The Digital Analytics Lead helps the team move from the “what” of reporting to the “why” of performance through the combination of deeper analysis, A/B testing and the utilization of experience optimization tools.
Basic Qualifications:
- Bachelor’s degree
- 5+ years of experience working in support of dealer digital programs with emphasis on website analytics, lead management, and digital media
- A strong understanding of Adobe Analytics/Target, Google Analytics or a similar website analytics / testing platform
- Strong quantitative experience, especially in test and learn approach
Preferred Qualifications:
- Master’s degree
- Demonstrated proficiency in SQL, Presto or Hive and data mining using statistical analysis software
- Prior website analytics experience
Il nostro programma di total reward riflette il nostro impegno nell’aiutarti a raggiungere qualsiasi traguardo possibile, sia a livello personale che professionale. La nostra priorità è quella di fornire gli strumenti necessari per avere una carriera soddisfacente, uno stile di vita salutare e un futuro migliore. Essendo un’azienda globale, i nostri pacchetti per dipendenti possono variare in base al paese, alle consuetudini locali e alla specifica società presso la quale sei assunto.
