직업 개요
자격
The Digital Analytics Lead works independently or in conjunction with other team members in the planning and execution of reporting and analysis across Stellantis’ US Brand Tier 1 and Dealer Digital program comprised of dealership websites, digital advertising, shopping tools, lead generation and lead follow-up. The Digital Analytics Lead manages all aspects of analysis, ensuring that measurement plans align with strategic requirements while delivering key insights and recommendations to create a holistic view of performance and optimization opportunities. The Digital Analytics Lead helps the team move from the “what” of reporting to the “why” of performance through the combination of deeper analysis, A/B testing and the utilization of experience optimization tools.
Basic Qualifications:
- Bachelor’s degree
- 5+ years of experience working in support of dealer digital programs with emphasis on website analytics, lead management, and digital media
- A strong understanding of Adobe Analytics/Target, Google Analytics or a similar website analytics / testing platform
- Strong quantitative experience, especially in test and learn approach
Preferred Qualifications:
- Master’s degree
- Demonstrated proficiency in SQL, Presto or Hive and data mining using statistical analysis software
- Prior website analytics experience
STELLANTIS의 복리후생제도는 여러분의 개인적인 목표와 직업적인 목표를 모두 달성하는데 도움이 되고 싶은 STELLANTIS의 의지가 반영되어 있습니다. STELLANTIS의 복리후생제도는 경력 개발을 위한 환경 조성과 더불어 여러분 그리고 여러분 가족의 건강한 라이프스타일과 안정적인 미래를 지원합니다.
STELLANTIS는 글로벌 회사로서 직원 복리후생은 속해 있는 부서의 국가, 문화, 법에 따라 다를 수 있습니다.
